The Importance of Google Business Profile for Local Shops in Kerala

Fathima Nidha Nk

Sun, 27 Jul 2025

In today’s digital world, being online is no longer just an option — it’s a must. For local shop owners in Kerala, especially in towns like Malappuram, Kozhikode, or Kochi, one of the easiest and most powerful tools to attract nearby customers is a Google Business Profile.

Whether you run a small bakery, tailoring shop, mobile service center, or grocery store, your future customers are already searching online. The question is — will they find you?

Let’s explore how a Google Business Profile can help and why every local business in Kerala should take it seriously.

What is a Google Business Profile?

A Google Business Profile (formerly Google My Business) is a free listing on Google that shows your business details when people search for services like yours in your area.

It includes:

• Your business name

• Location on Google Maps

• Contact number

• Opening hours

• Photos

• Reviews from customers

• Website link (if any)

This simple profile helps your business show up in local searches and on Google Maps — making it easier for people to call, visit, or learn more about you.

Why is Google Business Profile Important for Local Shops in Kerala?

1. Be Found Easily by Nearby Customers

Let’s say someone types “best fish curry near me” or “Kurti shop in Malappuram”. If you have an updated Google Business Profile, your shop can appear in the top results — even above big websites!

This increases your chances of getting more foot traffic and phone calls from people nearby.

2. Build Trust with Reviews and Ratings

People believe other customers. By asking happy customers to leave reviews, you show new customers that your service is trusted and worth trying.

Even a few good reviews can build strong credibility for your local business.

3. Show What Makes Your Shop Special

You can upload photos of your shop, your products, your team, or even special offers. This gives potential customers a better feel of what to expect before they visit.

Photos help build connection and increase the chances of someone choosing your shop.

4. Free and Easy Marketing Tool

Unlike ads or posters, your Google Business Profile is completely free. And it works 24/7 — even when your shop is closed.

It’s like having a mini-website on Google that keeps attracting new customers.

5. Helps You Compete Locally

Many small businesses in Kerala still don’t use this feature properly. If you set up your profile now, you can stay ahead of the competition in your area.

Even a basic setup can give you a big advantage.

How Web Design and Development Ties In

If you already have a website, your Google Business Profile can link to it — giving customers more information and increasing trust.

This is where Web Design and Development becomes important. Learning how to build a clean, fast, and mobile-friendly website will help you take full control of your online presence.

At CODO Academy, students learn exactly that — how to create websites (even without code) that look professional and bring results. That’s why they offer the Best Web Design and Development Course in Kerala for students, freelancers, and business owners alike.

Success Story: From Local to Local Hero

Asha runs a small women’s boutique in Tirur. She never thought of going online. But after joining a basic Web Design and Development class at CODO Academy, she created a one-page website and set up her Google Business Profile.

Within weeks, her boutique started appearing in searches like “Ladies fashion in Tirur” and “Boutique near me”. Today, Asha receives daily inquiries through Google and WhatsApp.

Final Thoughts

If you’re a local business owner in Kerala and still don’t have a Google Business Profile — you’re missing out on real customers. It’s simple, free, and powerful.

Pair it with a basic website, and your shop becomes visible to everyone looking for your service.

Want to Take Control of Your Online Presence?

Learn how to create websites, grow your business, and attract more local customers. Join the

Best Web Design and Development Course in Kerala at CODO Academy today — and take the first step toward digital growth!